To evolve into the most dynamic and financially stable rural bank in the region. RBCI will be the best privately-held bank in Batangas. A successful bank in all aspect of operations, and creating and offering variety of financial services. Rural Bank is concentrated on improving lives of countryside and building client wealth. We continuously strive to attain service excellence.

To provide financial services that create, manage and increase our clients' wealth while improving the quality of life in the communities we serve and to offer quality banking services to micro, small and medium entrepreneurs, and farmers, and to promote the welfare of Cuenca, Malvar and other nearby towns.